NEW YORK, April 11, 2017 /PRNewswire/ — Coinciding with the world debut of Acura’s refreshed and significantly enhanced 2018 TLX performance luxury sedan, Acura today debuted a new integrated, mobile-first marketing campaign titled, “What A Ride.”

The “What A Ride” campaign takes viewers on a color-rich, visually dynamic and unexpected journey filled with lightning-fast imagery and thought-provoking language. The campaign is set to hip-hop recording artist and producer Kid Ink’s hypnotic anthem, “The Movement.”